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售價:1273  |
| 搜尋參考資料: 1.博客來-中文書>出版社專區>華泰文化>所有書籍 International Marketing(17版) John L. Graham,Mary C. Gilly,Philip R. Cateora ... 本書譯自Cummings & Worley所著的Organization Development & Change第十版 ... www.ibtimes.com International Business Times is the leading provider of business news and current headlines from the US and around the world. www.bloomberg.com/businessweek Get stories, photos, graphics and videos from Bloomberg Businessweek magazine. Subscribe to get the magazine in your mailbox or on your tablet or smartphone. www.turkishairlines.com Flights & Airline tickets to more than 200 international destinations via Best Airlines in Europe.Turkish Airlines offer flights,hotels,holidays,car rental. www.iccwbo.org/products-and-services/trade-facilitation/incoterms-2010 Order a copy of Incoterms® 2010 now. Incoterms® - International Commercial Terms . The Incoterms® rules are an internationally recognized standard and are used ... |
詳細資料ISBN：9781259253065 叢書系列：國際行銷管理 規格：平裝 / 662頁 / 普通級/ 單色印刷 / 17版 出版地：台灣 內容簡介 PIONEERS IN THE FIELD, CATEORA, GILLY, AND GRAHAM CONTINUE TO SET THE STANDARD IN THIS 17TH EDITION OF INTERNATIONAL MARKETING WITH THEIR WELL-ROUNDED PERSPECTIVE OF INTERNATIONAL MARKETS THAT ENCOMPASS HISTORY, GEOGRAPHY, LANGUAGE, AND RELIGION AS WELL AS ECONOMICS, WHICH HELPS STUDENTS SEE THE CULTURAL AND ENVIRONMENTAL UNIQUENESS OF ANY NATION OR REGION. IN ADDITION TO COVERAGE OF TECHNOLOGY'S IMPACT ON THE INTERNATIONAL MARKET ARENA. THE 17TH EDITION OF INTERNATIONAL MARKETING FEATURES NEW TOPICS THAT REFLECT RECENT CHANGES IN GLOBAL MARKETS, UPDATED TEACHING RESOURCES, AND NEW LEARNING TOOLS INCLUDING MCGRAW-HILL'S CONNECT WITH ITS ADAPTIVE SMARTBOOK THAT LETS INSTRUCTORS ASSIGN TEXTBOOK READINGS AND INCENTIVIZE STUDENTS' ENGAGEMENT WITH COURSE CONTENT. |
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